It's October… or Pinktober as we like to call it. For the entire month, we are becoming Pink 94.9 HOM. It's the color that represents breast cancer, and our way to build awareness and help to support this worthwhile cause. We're still playing the same great music from the ‘80s, ‘90s and today. And, we're not changing the line-up of our talented radio personalities. Just our name for 31 days.

We'll be featuring hopeful and inspirational stories from breast cancer survivors on the air and on our app/website, and honoring the people who are working towards the day when breast cancer will be completely preventable and curable.

Also, we are giving away a designer purse to someone who has battled, or is currently battling breast cancer. Nominate yourself or someone you know with breast cancer by clicking here.

Pinktober is brought to you by Bill Dodge Auto Group.