When seconds count, visibility matters.

Imagine a world where no parent ever has to endure the heart-wrenching tragedy of losing a child to drowning. HiViz Swimwear is on a mission to make this a reality. They are Maine moms on a mission. They are dedicated to preventing childhood drowning.

HiViz
HiViz
loading...

Every year in the United States, approximately 350 kids, between the ages of 1 and 4, tragically lose their lives to accidental drowning. That's nearly one child a day. There are several things to consider and one crucial aspect is highly visible swimwear. Neon is the only color that has any visibility underwater.  Unfortunately, finding neon swimwear is nearly impossible. That's why a couple of Maine moms decided to change that because when seconds count, visibility matters.

Can you even see the patterned swimsuit?

The founder of HiViz Mary Estes experienced every parent's worst nightmare when her 2-year-old vanished from sight in an instant. Frantically scanning the water, she realized that her daughter's light blue swimsuit would disappear, making her nearly invisible.

HiViz
HiViz
loading...

In this water are a standard cute patterned swimsuit AND the HiViz neon wear. Which would you rather have your child in? When your child wears HiViz Swimwear, they become a vibrant splash of color against any backdrop. Extensive testing conducted by Alive Solutions has proven that neon colors are the most visible when submerged, while other colors all but disappear. With HiViz Swimwear, you'll have the highest level of visibility available in any swimsuit on the market.

This is where you can actually help. They have a kickstart program to get their company up and running. Learn more about all they are planning to do to make sure that you never have to go through the tragedy of losing a child to accidental drowning. Their mission starts with swimwear but also includes swimming lessons! Find out more about how these Maine moms will change how you go to the beach with your kids.

LOOK: These are the richest women in America

From self-made businesswomen to heirs of wealthy American dynasties, these are the 50 richest women in America, compiled from Forbes data by Stacker.  

More From 94.9 WHOM