Bull Moose President and CEO Steps Down After 33 Years

Bull Moose has been a name well known throughout Maine and New Hampshire as the place to go when you're looking for music, movies and games. Today it was announced that its founder and CEO, Brett Wickard, is stepping down after 33 years of building Bull Moose into what it is today.

Originally founded by Wickard in Brunswick in 1989, Bull Moose began to add more and more stores as its popularity began to grow. Frequent appearances on News Center Maine's 207 by Wickard to promote the new record and video releases, Record Store Day and even making Oscar predictions, also helped put them in the spotlight.

Today Bull Moose has 11 stores throughout Maine and New Hampshire. in January, Bull Moose became 100 percent owned by its over 170 employees.

In a press release, Bull Moose announced that although Brett Wickers will be stepping down as CEO, he will still remain Chairman of the Board at Bull Moose, probably a position Wickard never imagined Bull Moose would have when he first opened up in Brunswick.

“It has been an honor of a lifetime to establish and grow Bull Moose to where it is today,” said Wickard. “I was barely 20 years old when I started selling tapes and CDs with a larger vision to support and cultivate Maine musicians and artists. What exists today is beyond my wildest dreams. Bull Moose is in great hands and many great things are to come."

Wickard announced that he has named Shawn Nichols as the new President and CEO.

“It has been an honor of a lifetime to establish and grow Bull Moose to where it is today,” says Brett Wickard. “I was barely 20 years old when I started selling tapes and CDs with a larger vision to support and cultivate Maine musicians and artists. What exists today is beyond my wildest dreams. Bull Moose is in great hands and many great things are to come,” Wickard adds.

Nichols is, a lifelong Maine resident, currently living in Windham, had held just about every position in retail, from store manager to district manager, at places like Walmart and Staples. He joined Bull Moose in February 2021 as Vice President of Operations.

“Bull Moose is an iconic New England brand and I am thrilled to be part of this incredible group of people who are genuinely passionate and expressive about the arts,” says Nichols. “There is no doubt about it, this is a dream come true for me.”

Aside from those changes, Bull Moose remains the same, that locally owned part of Maine and New Hampshire that supports the communities they are in.