Portland’s “World’s Sexiest Squirrel” Is Marketing Genius

I honestly think this is genius. Like, give this person a marketing award, a raise, and possibly a tiny squirrel-sized crown. 

The Maine Souvenir Shop in Portland has a taxidermy squirrel dubbed the “world’s sexiest squirrel,” and apparently, it's doing exactly what great marketing is supposed to do: getting people talking, laughing, and walking through the door. 

And I love it. 

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We're so used to businesses trying to sell us something with the same advertisements, and slogans which is great, but when something like this happens, I stand up and applaud. 

Portland’s “World’s Sexiest Squirrel” Is Marketing Genius

But here's the part I really love: underneath the hilarious marketing gimmick, the shop showcases work from 124 local Maine artists.

The owner, Kevin Ouellette, uses the squirrel to get people in the door and introduce them to the incredible talent we have right here in our state. 

That's smart business. Make someone laugh, spark their curiosity, and give them a reason to explore something they might otherwise drive right past. 

And honestly, I think we underestimate the power of making people happy.

Everything feels so serious all the time. Sometimes, you just need to see a ridiculous squirrel and laugh about it with a complete stranger. Suddenly, you've got something in common. 

Read More: Lewiston, Maine, House Has Over-the-Top Halloween Decorations 

As someone who works in media, I believe laughter is important, maybe even the most important.

It brings people together, breaks the ice, and makes an ordinary day a little more fun.