Is The Tide Pod Challenge Actually Boosting Tide’s Sales In New Hampshire?
Are people buying more Tide products now that a bunch of foolish teens decided to eat Tide pods and put it on YouTube? According to a recent survey, Tide's sales are up and you know what they say... Any publicity is good publicity.
The sales are not up for people who want to buy Tide pods to snack on, but for normal people who just need laundry detergent.
Because of the teen Tide pod craze, people have been having more conversations about Tide with their family and friends over the past few weeks. And although those conversations have been negative, apparently just discussing the brand puts it in the forefront of our brains, and we are more likely to buy that name brand.
This is a strange world we live in.