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naming rights

naming rights

The Cumberland County Civic Center will now be called the Cross Insurance Arena after the insurance firm reached an agreement to secure the naming rights. Credit: Robert Cook
The Cumberland County Civic Center will now be called the Cross Insurance Arena after the insurance firm reached an agreement to secure the naming rights. Credit: Robert Cook
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What is Civic Center’s New Name?

Cumberland County Civic Center and Cross Insurance announced Wednesday they have signed a new, long-term naming rights agreement to name the Portland 7,000-seat venue the Cross Insurance Arena.

According to a press release issued by Roberta Wright, the civic center's event servic

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