Instagram To Add Live Streaming To The App
Instagram's CEO Kevin Systrom told the Financial Times that his company has plans to add a live video offering into the app at some point in the future.
Systrom didn’t give away any exact plans for a live video product, but his responses to the latest interview questions show a willingness to build off the sharing-based economy Instagram has already established for itself. “Live is really exciting for us. I think it can enhance what we’re doing ,If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.”
Facebook, which is Instagram's parent company, already has live streaming and the are impressed with the success of the feature. Recently Instagram took a page from Snapchat back in August and added a stories feature to keep up with the times.