This is the picture that Cinnabon tweeted after Carrie Fisher died. Creative or just plain tacky? You decide!

The image is Star Wars' Princess Leia with a Cinnabon bun as her hair. The caption reads: "RIP Carrie Fisher, you’ll always have the best buns in the galaxy."

Cinnabon deleted the tweet after getting slammed by her fans on social media... but not before thousands of people got a screen shot.

Cinnabon has also publicly apologized.

Is taking advantage of a celebrity's death to promote your brand forgivable?