Arnold Schwarzenegger’s return to the movies after his stint as governor of California has been filled with ups and downs, good films and bad. But one thing has remained consistent – the living legend has started showcasing a savvy online presence and a self-aware sense of humor that has re-endeared him to the digital world. Now, he’s combined all of that into a YouTube video that, while it exists solely to promote a charity, is more entertaining than any of the Terminator Genisys trailers so far.
There’s a bizarre narrative floating around the internet: Avengers: Age of Ultron is already a disappointment because it didn’t open higher than The Avengers in its first weekend. This seems to be ignoring the fact that The Avengers had the biggest opening of all time and Avengers: Age of Ultron now has the second biggest opening of all time, which is nothing to scoff at. Sure, the sequel may not match the numbers of the first movie in the end, but it’s already well on the way to becoming one of the biggest movies of the year. And of all time.
The early estimates for the opening weekend gross of Furious 7 are all over the place and we probably won’t have a definitive number until tomorrow, when the dust finally settles and everyone gets a chance to breathe. However, this one thing we know for sure: the seventh film in the Fast and Furious series didn’t just shatter in-franchise records, it shattered records for any April release.
In one of the strongest box office weekends of 2015 so far, both Home and Get Hard opened strong while Insurgent and Cinderella continued to perform well. This was the rare weekend that literally offered something for everyone, with R-rated comedies and animated family fare exceeding expectations.
What does a movie studio want out of its sequels? Is a sequel a failure if it simply matches its predecessor or does it need to make more money? That’s the big question that’s swirling around Insurgent, which made almost exactly as much as Divergent did one year ago. Seriously: there’s only a $500,000 difference in their opening weekends. So is Insurgent a success or a disappointment?
Suddenly, Disney’s upcoming live action version of Beauty and the Beast is looking like a very wise move. After all, their new take on Cinderella shook the box office out of the doldrums, launching with numbers that feel more at home with the summer than March. Yes, it even took down that might spring movie season titan Liam Neeson.
Long before he was an internet meme, Chuck Norris was a genuinely skilled martial artist whose ass-kicking abilities were put on display in dozens of action movies. Running the gamut from massively entertaining (The Delta Force) to totally baffling (The Octagon), Norris’ films all have one thing in common: each one sees him kicking a whole bunch of people. So, in honor of the man’s 75th birthday, let’s all take a moment to enjoy a video supercut of Norris kicking people and things.
With some of the year’s biggest movies only a month or two away, the box office seems to have entered a holding pattern. Some of the new releases are minor hits. Others crash and burn. Right now, Hollywood just seems to be crossing their fingers and hoping for the sweet, sweet summer movie season to come along and save them (or at least the April release of Furious 7). In other words, every new release underperformed this weekend.
Tomorrowland is only a few months away and we still know very little about director Brad Bird’s new science fiction adventure. Although that may change in just a few days! Disney has revealed a new poster for the film and along with it, a date for the new trailer.
The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
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