The early estimates for the opening weekend gross of Furious 7 are all over the place and we probably won’t have a definitive number until tomorrow, when the dust finally settles and everyone gets a chance to breathe. However, this one thing we know for sure: the seventh film in the Fast and Furious series didn’t just shatter in-franchise records, it shattered records for any April release.
In one of the strongest box office weekends of 2015 so far, both Home and Get Hard opened strong while Insurgent and Cinderella continued to perform well. This was the rare weekend that literally offered something for everyone, with R-rated comedies and animated family fare exceeding expectations.
What does a movie studio want out of its sequels? Is a sequel a failure if it simply matches its predecessor or does it need to make more money? That’s the big question that’s swirling around Insurgent, which made almost exactly as much as Divergent did one year ago. Seriously: there’s only a $500,000 difference in their opening weekends. So is Insurgent a success or a disappointment?
Suddenly, Disney’s upcoming live action version of Beauty and the Beast is looking like a very wise move. After all, their new take on Cinderella shook the box office out of the doldrums, launching with numbers that feel more at home with the summer than March. Yes, it even took down that might spring movie season titan Liam Neeson.
Long before he was an internet meme, Chuck Norris was a genuinely skilled martial artist whose ass-kicking abilities were put on display in dozens of action movies. Running the gamut from massively entertaining (The Delta Force) to totally baffling (The Octagon), Norris’ films all have one thing in common: each one sees him kicking a whole bunch of people. So, in honor of the man’s 75th birthday, let’s all take a moment to enjoy a video supercut of Norris kicking people and things.
With some of the year’s biggest movies only a month or two away, the box office seems to have entered a holding pattern. Some of the new releases are minor hits. Others crash and burn. Right now, Hollywood just seems to be crossing their fingers and hoping for the sweet, sweet summer movie season to come along and save them (or at least the April release of Furious 7). In other words, every new release underperformed this weekend.
Tomorrowland is only a few months away and we still know very little about director Brad Bird’s new science fiction adventure. Although that may change in just a few days! Disney has revealed a new poster for the film and along with it, a date for the new trailer.
The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
Although you'd think people would spend the holidays in their homes catching up with their families and what-not, they actually tend to go to the movies after opening gifts and having awkward conversations. And Christmas Day moviegoers had a bunch of options this week, with recent releases (and not-so-recent releases) still going strong and a whole bunch of new releases arriving to coincide with the holiday.
The weekend following a major holiday is always a little slow. The boost from vacationing moviegoers is gone, so everyone tends to take a major dip. Some films end up okay. Some die on the vine. This weekend saw two films weather the storm perfectly fine and one new release collapse on the starting line.
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